Prime members shop more deals beyond Amazon using Buy with Prime Prime members purchased millions of Alexa-enabled devices, including Fire TV Stick (3rd Gen) with Alexa Voice Remote, which was the best-selling product across all of Amazon worldwide. Amazon offered more Prime Day deals on small business products than ever before, and this year, small businesses Caraway, True Classic, and TUSHY increased their average daily sales in Amazon’s store by over 18x during the first day of the Prime Day event when compared to 2023 leading up to Prime Day. Amazon’s wide selection is made possible through independent sellers-most of which are small and medium-sized businesses-and this Prime Day was the largest ever for independent sellers in Amazon’s store.This year, Amazon offered more deals than any past Prime Day event, with Home, Fashion, and Beauty among the top-selling deal categories, and Fire TV Stick, LANEIGE Lip Glowy Balm, Apple AirPods, and Bissell Little Green Portable Deep Cleaner among the top-selling deals.
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